Okay, content marketing might be a new term for you. Here's a definition from Joe Pulizzi, Founder of the Content Marketing Institute... “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a … [Read more...]
About Brandon
5 Tips for Good Old-Fashioned Social Networking, Online
If you've read Rewired, you might remember that the first section of the book aims to prove that social networking isn't new. In fact, it's as old as humanity. We've always sought connection. We've always spread news socially and relationally. In the last decade and a half, we've started doing it … [Read more...]
Can You Post to Instagram from Your Desktop? Yes, Here’s How
Instagram is big. There's a reason Facebook bought it. It's the most engaging network around, particularly among younger adults. The problem with Instagram is that there are very few ways to post to it from anything other than your smartphone, and there's no way to automate any of its features. … [Read more...]
How to Handle Negative Comments On Your Church Facebook Page
I recently posted a video promoting our Easter Sunday services. Essentially, it's made up of a whole lot of talk about the resurrection of Jesus Christ from the grave and what that means for us today, plus one little mention that there might be some live bunnies at church for kids to pet and take … [Read more...]
Why Would a Church Spend $40,000 on Facebook Ads?
One of today's leading church communications practitioners is Kenny Jahng, aka @godvertiser. He's all over the place and helps all kinds of people through services like Church Butler and formerly served as the Communications and Media Pastor at Liquid Church. He recently interviewed me for his … [Read more...]
Meet FaithEngine – A Simple, Powerful Social Media Mangement Platform for Churches
I love apps and tools. I especially love apps and tools that are tailored for the unique needs and challenges of churches. Churches need to engage on social media. I've blogged and spoken about this for a decade and even wrote a book about it. In my own work in the realm of social media, I've … [Read more...]
5 Social Media Predictions for 2017 (Infographic)
From the MDG Advertising blog comes this rather interesting infographic full of predictions about the near future of social media (but first, a video overview)... https://www.youtube.com/watch?v=L8fs2jHqI94 And I'll offer a few observations after you take it all in... There are two … [Read more...]
How Social Media Can Help Nonprofits Make a Big Impact
I've prepared some notes for a presentation to some amazing nonprofit leaders in Siloam Springs, Arkansas and wanted to pass along the slides and notes to other nonprofit leaders. Obviously they make more sense with context, but there may be some nuggets to take away. How Social Media Can … [Read more...]
7 Reasons Every Church Website Needs a Porn Page
Yep. Porn. You read it right. Every church website needs a porn page - a page dedicated to pornography. A couple of years ago, I added a page about porn (yep, gracehillschurch.com/PORN) to our church's website and began to optimize it for search engine results. Now, hundreds of people have … [Read more...]
A Basic Introduction to Building a Personal Brand Online
A brand is way more than a logo. A brand is the story that people are telling about a person, a product, or an organization. And you have a brand, whether you want one or not. If you've decided to be a leader in any capacity, you have a brand. People are telling a certain story about … [Read more...]
